Julie Felss Masino is an American business executive who serves as the President and Chief Executive Officer of Cracker Barrel Old Country Store. She was appointed to the role in July 2023 and assumed office on November 1, 2023, succeeding Sandra B. Cochran.
Masino has over three decades of experience in the restaurant, retail, and consumer goods industries, having held senior leadership roles at major global brands including Taco Bell, Starbucks, and Mattel.
Early life and education
Masino earned a Bachelor of Arts in communications from Miami University in Oxford, Ohio.
Details about her early life are not widely documented in reliable public sources.
Career
Early career
Masino began her professional career in corporate roles at several retail companies, including Godiva Chocolatier, Coach, J.Crew, and Macy’s.
She later joined Starbucks, where she held multiple leadership positions across strategy, global beverage, and merchandise divisions over more than a decade.
Sprinkles Cupcakes and Mattel
From 2014 to 2017, Masino served as President and later Chief Executive Officer of Sprinkles Cupcakes.
She subsequently joined Mattel, where she served as President, Senior Vice President, and General Manager of the Fisher-Price brand from 2017 to 2018.
Taco Bell
Masino joined Taco Bell, a subsidiary of Yum! Brands, where she held several senior leadership roles.
She served as President of North America (2018–2019) and later as President of Taco Bell International (2020–2023), overseeing expansion to more than 1,000 restaurants across 32 countries.
Cracker Barrel
In July 2023, Masino was named President and Chief Executive Officer of Cracker Barrel Old Country Store. She assumed the role on November 1, 2023, and was appointed to the company’s board of directors.
As CEO, she has been tasked with driving growth, innovation, and operational improvements for the company’s restaurant and retail business.
Board memberships
Masino serves on the board of directors of Vivid Seats.
References
- Cracker Barrel Investor Relations – Julie Felss Masino profile:
- Cracker Barrel press release (July 18, 2023):
- Occitan Wikipedia – Julie Felss Masino:
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